Name: Tag, pass, score: unlocking social proof’s full potential
Uploaded: 2025-03-05T21:16:07.003Z
Duration: 30 min 8 s
Description: Tag, pass, score: unlocking social proof’s full potential

Transcript for "Tag, pass, score: unlocking social proof’s full potential": Hello everyone. And welcome to today's segment of tech pass score, unlocking social proof's full potential. My name is Jessica Yu, and I'm a product marketing specialist here at Emplifi. I'm excited to be joined by Payton Palmer, who's an enterprise customer success manager here at Emplifi. And she has worked over four years with our brands to help them harness the power of UQC and ratings and reviews. For today's agenda, we will first go over the power of social proof and why it should matter to you. We'll then look at some real life customer success stories, and then we'll go into cross channel UGC and ratings and review strategies. And lastly, we'll look at some exciting new and upcoming features that we have. Before we dive in, let's look at why social proof matters. First of all, authenticity and trust. We know that today's customers trust content by other customers, much more than brand messages. We also see increased conversion rates. So with the brands that we work with, for the ones who use UCC or, or social proof, we've seen a 1.6 times boost in conversions. There are also SEO benefits. So when you're always pushing out fresh and authentic content that can actually help your SEO search ranking. Next, we also see enhanced engagement. So for brands that have social proof on their website, we've seen over five times the site repeat visits and 1.6 times the site dwell time. And lastly, it is a much more cost effective solution than, expensive ad campaigns where you might need to brand a photographer or a studio. Now I'll pass it on to Payton to show you some of our real life customer success stories by some brands that work with us. Great. Yeah. Thank you, Jessica. So one of the first examples we love to share is Kimpton Hotels. So, Kimpton has worked with us on the UGC space for a long time. Really, the goal was we want customers to showcase their stay with us, especially customers who have pets. They're a big pet friendly hotel. They want to encourage people to bring their pets and share it with with the world. And so what they do is then they take in those collections from over 80 different hotels, and they collect it, showcase it on their website. So since they've been working with us, they have a lot of content that's been collected. You can see over, 3,600,000 pieces of content, organically that's coming. And since they've been utilizing that and putting it onto their website for overall Kimtech.com, but also those specific locations, they've had over 200,000,000, engagements that are coming from those interacting with those specific galleries. And you can see here, through the example on the right hand side, a lot of the content that they're collecting from is their main hashtag, hashtag kitten. So it's not only collecting organically from, people sharing that hashtag, but those who are coming across this gallery, it's encouraging people to utilize the hashtag too and showcase their content because then they have an opportunity to be on their website. Cool. Next one is the Cosmopolitan in Vegas. So unlike, you know, Kimpton with 80 plus locations, this is just one location. But, again, same goal. Let's showcase our customers staying at our our hotel in Vegas. What is their experience? So you can see here with that, they're not only using organic content from people sharing that through, like, that hashtag decade of mischief, but also their influencers as well, that go to their hotel and stay there. So they've had over 19,000 pieces of content collected, with the specific galleries that they have for the hotel itself, but also the different restaurants, the different activities that are there, and even events. They've had people over 250,000,000, look at the galleries themselves. So you can see the impact that this social proof has. And from there too, they've had almost a 50% increase in overall engagement on their website because we have that social proof showing in various parts of their website. One other thing too with this is you'll see at the top, there's a couple different interaction buttons that they can have, with using our UGC galleries. So one is allowing people to submit their own content directly from there, but then other is a secondary action. So we have a lot of customers that have terms and conditions that they want people to have linked to. If they want to showcase an event that's coming up, maybe like an ecommerce brand doing, like, new arrivals or, new products that are out there. Really great way to utilize our our buttons. In Raymore and Flanagan, this is a customer that uses both UGC and ratings and reviews. But with the ratings and reviews space, you can see they've had a huge increase, a % of verified buyer reviews. So this is utilizing our ratings and reviews to trust and look at the people who have purchased products, asking for them to write those reviews and being able to showcase those reviews and showcase that they've they have actually purchased the product. Thank you, Payton, for showing us those real life examples. Now we want to look at some cross channel UGC and ratings and ratings and reviews strategies. So we want to show you that social proof isn't just limited to product pages, but it's actually a powerful tool that can influence the entire customer journey from brand awareness to post purchase advocacy. Yeah. So I think a lot of times when people look at ratings reviews and look at UGC, they think about them separately. But what's great with Emplifi is we can have them separate, but also combine them together. And so you'll see this is a great, use case and and a great brand, sunglass brand, that utilizes a full page gallery showcasing UGC and ratings and reviews together. So they utilize our platform to collect all that organic content from tags, hashtags, photo tags, and then they also bring in and incorporate those ratings and reviews for those products that they're tagging the UGC with and put it all together. So you can see here, this is a full page gallery that we have, that links from home pages, links from email campaigns that just shows all of that social proof in one place. And it does a great job of, showcasing through the coloring that they need, through all of the content. And what's great too is this is just one of the different layouts that we do have. We call it our mosaic layout that shows it in a fun pattern with different sizes for the different, photos to help with, again, increasing that overall engagement. And this is another brand. It's a purse and backpack brand. This one's very similar as the Maui gym one, but you can see, a little bit different layout. They want it to be structured the same, but they are incorporating both the ratings and reviews in UGC. And you can also see with this too, it has a video as well. So we collaborate with videos, still images, carousel posts. We collect all of that content so you can really utilize that Knowing we're moving into more of a video type world, it's great that we can do both of those and, incorporate it in the the same thing. Cool. Another great brands that we work with, where they really take advantage of not only showcasing the content on the website, but just like what Jessica is saying, we wanna show the social proof to people who maybe don't really hear about the brand or maybe they haven't purchased anything yet, so we want them to bring in that conversion. But then also, we want them to keep coming back and become a a real loyal customer, and email is a great way to do that. So we can incorporate, of course, our ratings and reviews system to target people to write reviews for our products that have been purchased by that customer, but we can also incorporate UGC. So UGC, I've worked with so many different brands that incorporate it throughout that customer journey. So whether it's for a new product and they have great content for that from influencers, from organic content, and they showcase that there. They have events going on, so they wanna showcase people at events, maybe previous years, and then also even like post purchase or abandoned cart. You can actually really have people intrigued to see what others are are show how others are showcasing the content, and encourage people to post their, their own and, get people to to can keep converting. I love this use case. I think it's great. It's free content that you guys are collecting. Why not showcase it on your social media? Right? Why not showcase and and show people, hey. Here are real customers actually wearing our products, using our products, and give them a shout out. That creates that community with customers, that shows, hey. We appreciate you guys being our customer. We're gonna showcase that again, on our social media. So you can see with Carhartt, this is an example of a real post. We also have people who utilize, stories as well as, like, a, every Tuesday, right, showing customers every Tuesday of different stories that are, UGC customers that are on there, and really help with encouraging people to drive them to the website purchase, drive them to engage with the UGCs, submit their own content as well. And then here's other great examples of UGC through social media. I mean, social media is more and more attractive for everyone to use. They do it on an almost daily basis, sometimes multiple hours per day. And so why not use that social proof more? You can see on the right hand side, like I was sharing before with Kimpton, very dog friendly. They wanna showcase the cute little dachshund that's staying at their hotel, and they show that in our organic post. And then on the left hand side with the two Delta and M and M food market, these are actually ads. So they use the UGC that they're collecting organically and putting that towards paid ads. Awesome. So Carhartt is another one of our brands that utilizes both ratings and reviews and UGC. As you can see on the right, they have a lot of great baby pics with people, wearing their Carhartt gear, especially the Carhartt beanie. And what's great with that is Carhartt wants to showcase that content in various places. So you can see here social media is one of those various places. This one is an actual carousel post that they have, doing like a series of organic content showcasing their customers in real life during the the correct season of of winter, showcasing them wearing any Carhartt gear. So this is a great way for us to provide that social proof for, not only your customers, but then those who you want to become your customers that say, hey. This is real life customers that are wearing our content. And this is something where you don't have to just do it through a post through Amplify. You can also post it on various platforms through even, like, Instagram stories. We've had customers that do, UGC story series, on, like, a weekly or monthly basis where maybe you don't wanna have it as a full post that's on your actual page, but you wanna showcase that UGC somewhere. Stories are a great place to do so. So you not only can showcase those UGC, but put actions again towards it. So still make it shoppable. A lot of people are looking at content, shopping at on their content on their phone, and so this can be a great way to drive people to your, your website. And we also have link in bio. So a lot of our customers who utilize UGC also utilize our Amplify link in bio to showcase any UGC organic content from there, make it shoppable to bring people to your site. Awesome. And you can see here, again, this is just some more examples of UGC showing on social. Like I was sharing before with Kimpton, on the right hand side, you can see they love showcasing when people bring their dogs. So we have this cute little dachshund with a great view and a great background, and real life customer. You can see they also shouted out who that user was to provide even more great engagement there. And then on the left hand side, you'll see Delta and M and M food. They're actually using that organic content through ads. So instead of going and creating a full photo shoot, spending thousands of dollars to get the perfect picture, you can get that from your customers by collecting that content from mentions, from hashtags, and then utilizing it for paid to draw in more customers through there. Cool. This is a great example of how to utilize that social proof in store. So you can see with Brooks, they had a pop up at a department store. I believe this one was in Germany, and they used what we call our digital display. So this is showcasing content through TV displays. So you can see through the pop up, okay, great. Here are our products, but also here's people wearing our products. What's also great with our digital display is we do have a premium digital display where you could actually showcase QR codes for the pieces of UGC that can drive people to the PDPs. So this can be great for maybe at that store, that product is out of stock. You can drive people to that PDPs. So even though they're at the store, they can still make a purchase for the product they'd want, from your website. So it can really help with driving in more of that social proof, but also those conversions. Cool. And then this other one is Puma. This they take digital display to a whole another level. So you can see here, this is actually a touch screen so people can scroll through all of the UGC. And you might not be able to see it, but, through this display, they actually filter by region. So they have these displays specific for different countries, different regions, so people can really see those customers that are more local, and what type of products that they're wearing. And, again, this is something that they can engage with. They can see what the products are that are assigned, bring them to that PDP, or have someone, an employee, go in and tell them, yep. We have that here. You wanna try it out and, purchase it from in store. Cool. Another one another type of, engagement that we have to showcase, any UGC is through the shop app. So those customers that are using Shopify, we have a really easy simple integration. Takes about five seconds for us to enable on our end. As you can see with this yoga mat brand, then you can showcase on your shop app itself. And this again provides that social proof, but also you can see it also links to that specific product. So for this yoga mat, if they really liked that color, it can drive to that, specific products for them to go in and purchase very easily through the shop app. Another example of even flow, who doesn't wanna see really cute babies that are utilizing their products? And so this is a great way to, again, do that whole flow that maybe they're not going and shopping onto the website, but they're going through the shop app. This still provides that great social proof to increase that engagement and increase those conversions. So really with our specific Amplify UGC, I mean, you've seen a lot of these examples with all this organic and influencer content. Our platform really helps make it a very automated way to help collect and curate that content, all through our platform itself and then taking that that step further to make that content shoppable on your guys' website. And we also have really cool tools outside of the ease of the curation. We also leverage AI. So we use our image recognition to look at different trends of the content that you're collecting, and then actually, you guys can search for that content, make sure it's really targeted for what you need for your different galleries, for any targeted ads that you might have, and make it really seamless for you to utilize, ask for consent to use it, and then make it shoppable and make people convert from it. Thank you, Payton, for sharing all those examples and best practices. We hope that these brands have inspired you to incorporate social proof in more channels. Now I know, Payton, we've been the product team here has been working really hard on a lot of new features, and we're so excited to share those with you. So why don't you take us through some of those? Yeah. Super excited to go through these. One of my favorite and most exciting one that's that's coming up, we have some stuff that actually is available today, but we're continuing to enhance it further is our UGC analytics through our Amplify Unified Analytics. So if you are a UGC customer right now, you'll see we have our analytics right within our u our UGC tab in our our tool. We're gonna bring that outside of that tool and that tab to go into our unified analytics. So this is going to bring you the information that you need, to showcase how well your galleries are performing, how many people are engaging, what's the the conversions that's coming from it. And we're also just enhancing it from what it is today. So, we know that analytics are a big focus for customers, and we have a pretty cool, already feature within unified analytics to show the extensive performance for your social brands, link in bio, listening, all of that. We wanna enhance that with you UGC as well. And so there's a lot more to come here. And, another thing we're working on too with our AI team is making sure we can make this as easy and comprehensive for you, right from the get go. So, we're gonna be working a lot and enhancing this a lot, throughout this year. And with that, bringing in incorporating more of the UGC galleries that you would like within our link in bio. So, right now, we can utilize that content through going and and posting and publishing it, through our our Amplify publisher, but we wanna make sure if you guys wanna show all of the content from a specific gallery, specific album, that we can do that seamlessly. So this is something that we're working on this year, to make it as you can see from this little snippet in preview here, make it super seamless. So you can really provide that social proof, when those customers are going and interacting with your LinkedIn bio. And the last one that, again, super excited for is knowing TikTok is here. It's here to stay. We know a lot of people utilize TikTok, especially when it comes to, like, brand reviews, providing those videos. So one thing we're gonna focus on is through our add your photo section, which we call the uploader, we're gonna allow customers to implement their TikToks and upload their TikToks through there. So the great thing with our uploader is it allows customers right from your galleries allow your customers right from your galleries, to go in and submit content. So this is content that they're submitting on their behalf. They're giving you consent to use. Why not also incorporate with TikTok to have more of those videos, and having people really see those, social proofs and those, reviews, visual reviews to showcase on link in bio website, all of that. Cool. And some ratings and reviews updates, which I'm also very excited for is, one that's here, translations. So we know a lot of brands have a lot of different regions with customers. So we wanna showcase reviews for that product. Sometimes some regions don't have a lot. So what's great with our tool is we can incorporate all of the reviews for all of those, regions. And if ones that are maybe not in English as, like, a primary source, we can have that translation for those customers. So they can actually read what those reviews are saying, rather than having to go in and copy it and paste it into Google Translate. And with our AI team yet again, we're really focused on AI wanting to, again, make this great for you guys as a customer but also for your own customers. So, one of those is AI generated review topics. So, great way for us to filter through all of those reviews that you have for your products and give more of the popular mentions and and keywords that people are utilizing within the reviews itself. And then we also have review summary. So Amazon is already doing this in a great way. I love looking at it instead of looking at the thousands of reviews. And so we wanna to do this as well. We wanna make this seamless for customers to see overall with this 4.5 star, what's the the feedback that people are saying, and combine all of that in one little snippet at the top rather than have them having to read each and every review, and filter through that. Awesome. We're so excited for you to start trying out some of our new features, especially the AI ones that Payton just mentioned. And we hope you got to take away some new information from our session today, and thank you Payton for your expertise here. So today we talked about why social proof matters to your brand, integrating social proof across every touch point of your customer journey, using automation and AI tools to do so, and also leveraging our upcoming features for maximum ROI. If you have any questions, feel free to put it in the chat below, and one of our amplified members will be able to answer you there. There will also be a survey that you can see now if you want to learn more about the topics that we covered today, and we will be able to reach out to you after the session. Thank you so much for joining us. We hope you enjoyed and we look forward to seeing you in the next session.